The Traffic Management Specialist oversees the coordination and workflow of campaign production requests, ensuring that marketing campaigns are delivered on time for their scheduled launch. This role involves tracking resource availability to ensure production tasks are completed within the desired timeframes. The specialist collaborates closely with global marketing teams and shared services to verify that project submissions meet the necessary criteria before moving forward into production. Additionally, they work with requestors to modify or update project templates as required for custom campaign needs, and they have the authority to adjust project timelines based on any delays or changes during the production process.