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My client is seeking a Digital optimization specialist for a permenant position within the company. You will drive forward the business objective of optimising customer experiences and personalising customer content online. The objective is to drive conversion rates and improve customer experiences and loyalty.

Experience required 

• At least 1-2 years’ experience in a similar role for an Ecommerce/eGaming based business/transactional website.
• The ability to use data-led analysis to promote a customer-first attitude.
• Minimum of 1 year’s hands on experience in Google Analytics or similar.
• Knowledge of Digital marketing to include campaign management, content-targeting and SEO.
• Experience in executing and measuring performance of A/B and multivariate tests.
• Strong verbal and written communication skills, with the ability to present analysis/insights to senior management.
• UX focused and data driven.
• Strong commercial and analytical skills

Skills

• Optimise key customer journeys on our sites and apps.
• Implement optimisation strategies to both front and back-end issues to meet ongoing business requirements and resolve issues that are causing friction for the customer and hampering conversion.
• Be responsible for conversion rates across our digital assets, driving KPIs, performing on-demand site performance and conversion analysis or troubleshooting.