Marketing Manager

£40,000 per annum

Padiham- Burnley

An exciting permanent opportunity working for a forward-thinking business based in Burnley, Lancashire. This is a varied, fast-paced, and rewarding role, offering you a chance to make a tangible impact on driving the business forward.

As Marketing Manager, you’ll work closely with our leadership team to take ownership of the marketing strategy, driving brand growth, generating demand, and showcasing our expertise in sustainability.

The company is looking for a results-driven, hands-on marketing professional who thrives on delivering tangible outcomes. You’ll be proactive, creative, and focused, with the drive to independently identify and execute opportunities for growth. You’re a self-starter who takes ownership of projects, embraces challenges, and consistently aims to exceed expectations.

Role and Responsibilities

o   Develop results-focused marketing strategy aligned with the company values.

o   Create and implement an email automation strategy within dynamics 365 to support lead generation and customer engagement, including mass email campaigns

o   Design a suite of touchpoint emails that guide customers seamlessly through their journey, enhancing their experience.

o   Develop and manage multi-channel campaigns, including digital, social media, email, and content marketing, to generate leads and raise brand awareness.

o   Produce high-quality, engaging content, such as blogs, case studies, whitepapers, and social media posts.

o   Work closely with the sales team to ensure alignment between marketing efforts and lead conversion goals.

o   Manage online presence, ensuring the website and social channels reflect our brand and

are optimised for engagement.

o   Ensure all internal systems, including Dynamics 365, are kept updated with accurate marketing and customer journey data.

The ideal candidate will have:

o   A confident communicator with a proven ability to generate compelling content and establish thought leadership across digital platforms and industry channels.

o   Experience with email automation tools and CRM platforms, ideally Dynamics 365, with expertise in mass email marketing strategies.

o   Strong digital marketing experience, including SEO, PPC, and social media management.

o   Exceptional copywriting and content creation skills, with a focus on engaging and converting B2B audiences.

Benefits package

o   20 days holiday increasing by one day from the following holiday year to the maximum of five additional days over a five-year period, plus Bank Holidays

o   Salary Sacrifice Pension scheme

o   Death In Service 2x annual salary

o   BUPA*

o   Simply Health*

o   Wellness programme (EAP)

o   Employee Discount Portal

o   Enterprise Management Incentive (EMI)

o   Opportunity to advance your career in a “Sunday Times Ones To Watch” group of companies

o   Free Parking (subject to availability)

o   Ability to join the Car Salary Sacrifice scheme*

Interviews will be held face to face in Burnley - 2 stage interview process.

Contact - Diane Degnan 01282 332450 or 07443554957

This role is for an immediate start.

REF R47