Digital Marketing Manager - FMCG (Beauty) (JN -072022-5685813) Jakarta, Indonesia
- Develops branding and conversion media strategy to effectively allocate media investment across all available mediums and programs.
- Incorporates market and industry trends, available research, and media optimization model findings to determine the optimal media mix, increasing awareness of the brand and effectively achieving all reach/frequency goals.
- Partners with internal peers to develop a data road map to maximize targeting efficiency and identify campaign measurement and optimizations including cross-media tracking and marketing mix modeling. Partners with internal peers to jointly formulate media and content strategy.
- Develops in-depth understanding of key target segments and develops a strategy and operational framework for targeting the right message to the right audience segment.
- Keeps abreast of the latest trends and industry best practices regarding the most effective ways of reaching the organization's target audiences and delivering the organization's message(s).
- Manage and monitor digital marketing budget and forecast, ensure effectiveness and efficiency based on strong analytic and insights.
- Develops professional relationships with media agencies, media partners, understanding the information sharing boundaries