Campaign Specialist (FOX_10608152) Toronto, Canada
Title: Campaign Specialist
Project Information:
The Campaign Specialist position is to support the marketing communications teams to achieve database marketing execution, helping to define, execute, manage, track, and analyze marketing campaigns and initiatives.
Day-to-day duties:
For each Campaign/Project work closely with marketing to define activity briefs including:
o Define campaign objectives and agree success measurement criteria
o Coordinate Campaign Management, set up, ensure completion and answer any follow up questions/concerns
o Ensure target segmentation is clearly defined and agreed to meet program objectives
o Confirm and agree definition of data sources and contact journey
o Set up call centre briefing, if required
o Communicate, agree and facilitate program deliverables and timetable
o Define testing criteria
o Where appropriate coordinate activities with creative agency
o Managing and liaison with all campaign stakeholders to ensure successful campaign execution
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Key skills required:
Sound project management skills
General knowledge of database structures and marketing campaign flows
Strong analytical and organizational skills, the ability to multitask and attention to detail
Strong client facing consultancy, ability to work across all levels within a global organisation
Strong communication and Presentation skills
Experience and Knowledge:
Minimum of 5-7 years of experience with a strong track record in demand generation, direct marketing, database marketing and/or internet marketing and a strong aptitude for learning tools such as Unica, Epiphany, Business Objects, Siebel Analytics, SAS, SPSS, and Excel
Strong knowledge of privacy and permission marketing
Qualifications:
A BA/BS degree or equivalent experience is required
Desirable skills required:
Fluency in French, Spanish or Portuguese would be an asset