Lifecycle Marketing Manager (BBBH607) Bristol, England
| Salary: | bonus + Benefits |
You will be responsible for developing a structured, data & insight driven approach to customer lifecycle management and a strong background in b2c communications. This is a very broad role requiring commercial focus, consumer insight, an analytical mindset and strong communication skills.
Responsibilities:
Develop a segmented customer lifecycle and contact strategy encompassing all customer touchpoints.
Develop a campaign management strategy working closely with the acquisition marketing and Brand teams.
Develop a clear messaging hierarchy ensuring a consistent tone of voice & ensure regulatory compliance.
Deliver distinctive and compelling comms, measured by campaign metrics.
Oversea production of all comms working with our creative agency and freelance copywriters.
Develop channel communication strategy including digital platforms.
Lead teams to ensure delivery against of deployment plans.
Be responsible for reporting against campaign performance including continual improvement recommendations to customer lifecycle approach.
Identify new and appropriate opportunities with customers.
You'll need:
A natural curiosity regarding consumer behaviour and marketing innovation
Experience of managing agencies and external suppliers to deliver class-leading work
Be passionate about what you do and highly driven to achieve your goals
Ability to work effectively in dynamic, high-growth, sometimes high-uncertainty domain
Manage multiple stakeholders /resources
To be a graduate with a First or Upper Second class degree
Strong Microsoft Office skills (in particular Excel, Word and PowerPoint
Ideally you’ll
Have a proven track record within a customer centric organisation / industry
Be experienced in a complex multi-product & multi-channel business (telecommunications, banking, FMCG…).
Responsibilities:
Develop a segmented customer lifecycle and contact strategy encompassing all customer touchpoints.
Develop a campaign management strategy working closely with the acquisition marketing and Brand teams.
Develop a clear messaging hierarchy ensuring a consistent tone of voice & ensure regulatory compliance.
Deliver distinctive and compelling comms, measured by campaign metrics.
Oversea production of all comms working with our creative agency and freelance copywriters.
Develop channel communication strategy including digital platforms.
Lead teams to ensure delivery against of deployment plans.
Be responsible for reporting against campaign performance including continual improvement recommendations to customer lifecycle approach.
Identify new and appropriate opportunities with customers.
You'll need:
A natural curiosity regarding consumer behaviour and marketing innovation
Experience of managing agencies and external suppliers to deliver class-leading work
Be passionate about what you do and highly driven to achieve your goals
Ability to work effectively in dynamic, high-growth, sometimes high-uncertainty domain
Manage multiple stakeholders /resources
To be a graduate with a First or Upper Second class degree
Strong Microsoft Office skills (in particular Excel, Word and PowerPoint
Ideally you’ll
Have a proven track record within a customer centric organisation / industry
Be experienced in a complex multi-product & multi-channel business (telecommunications, banking, FMCG…).