Part Time Digital Marketing Exec (BBBH1245) Pewsey, England
The Core Responsibilities for the post are:
• Develop and execute SEO, online marketing & social media strategies through competitive research, platform determination, benchmarking and audience identification
• Perform keyword research to optimise existing content to uncover new opportunities
• Build and execute social media strategy through competitive research, platform determination, benchmarking, messaging and audience identification
• Establish and develop the ongoing company presence on social media inc. Facebook, Twitter etc.
• Organise, edit, publish and share content (original text, images, video or HTML) that builds meaningful connections and encourages community members to take action
• Create and distribute online newsletters and promotional e-mails and organise their distribution through various channels
• Be the organisational expert on SEO and social media, champion for best practice and embed social media within traditional communication channels
• Continuously improve by capturing and analysing the appropriate social data/metrics, insights and best practices, and then acting on the information
• Provide a clearing house for IT-related issues, referring to external service providers as required.
Person Specification
Qualifications
• Degree level
Knowledge
• Knowledge of SEO best practices, search engine algorithms and ranking strategies
• Knowledge of all social media platforms
• An understanding of SEO analytics and research platforms (e.g. Goole and Bing Webmaster Tool, Google Analytics, Google Adwords Keyword Tool etc).
• Familiarity with various third-party SEO analytics solutions such as Moz, SEMrush etc.
Experience
• Proven experience implementing successful digital marketing campaigns including SEO and use of social media
• Excellent experience, knowledge and understanding of SEO and social media, including current developments.
IT Skills
• High level of general IT competency
Skills & Attributes
• Good written and oral communication skills
• Self-starter who enjoys working in a goal-orientated environment
• Develop and execute SEO, online marketing & social media strategies through competitive research, platform determination, benchmarking and audience identification
• Perform keyword research to optimise existing content to uncover new opportunities
• Build and execute social media strategy through competitive research, platform determination, benchmarking, messaging and audience identification
• Establish and develop the ongoing company presence on social media inc. Facebook, Twitter etc.
• Organise, edit, publish and share content (original text, images, video or HTML) that builds meaningful connections and encourages community members to take action
• Create and distribute online newsletters and promotional e-mails and organise their distribution through various channels
• Be the organisational expert on SEO and social media, champion for best practice and embed social media within traditional communication channels
• Continuously improve by capturing and analysing the appropriate social data/metrics, insights and best practices, and then acting on the information
• Provide a clearing house for IT-related issues, referring to external service providers as required.
Person Specification
Qualifications
• Degree level
Knowledge
• Knowledge of SEO best practices, search engine algorithms and ranking strategies
• Knowledge of all social media platforms
• An understanding of SEO analytics and research platforms (e.g. Goole and Bing Webmaster Tool, Google Analytics, Google Adwords Keyword Tool etc).
• Familiarity with various third-party SEO analytics solutions such as Moz, SEMrush etc.
Experience
• Proven experience implementing successful digital marketing campaigns including SEO and use of social media
• Excellent experience, knowledge and understanding of SEO and social media, including current developments.
IT Skills
• High level of general IT competency
Skills & Attributes
• Good written and oral communication skills
• Self-starter who enjoys working in a goal-orientated environment